What Is The Most Effective Way To Achieve Organisational Change? New Research Results
Ever felt that the traditional approach to change doesn’t deliver the results you hoped? Wondered if there is a better way? Well interestingly Bradley Hasting and Gavin Schwarz[i] recently published a lengthy paper comparing the effectiveness of two different approaches to organisational development. One is the traditional mode, known as diagnostic, and the other a more recently developed approach, championed particularly by Bushe and Marshak[ii], known as dialogic.
Diagnostic vs Dialogic
The diagnostic mode is the traditional approach to change: gathering information, making a diagnosis, then planning and implementing an intervention. Diagnostic approaches are typically prescriptive and linear, recommending a sequential sets of activity. They are essentially a variant of Lewin’s orginal freeze, unfreeze, refreeze model of organisational development.
The dialogic mode refers to the large group, social constructionist approach to change like Appreciative Inquiry, Open Space and World Café. Dialogic processes follow newer theories of complexity science, suggesting that organizations are permanently in flux and change, and that the art of change is to help bottom level changes amplify and accumulate to become substantial changes over time.
The table below highlights the findings of the research. As you can see traditional, diagnostic methods alone didn’t do terribly well, reflecting in fact the commonly quoted figure that ‘70% of change efforts fail.’ Interestingly not only are dialogic approaches much more effective, but the most effective approach of all was to start with a diagnostic approach (that is to identify the topic and gather information) and then to oscillate with the dialogic approach. This approach delivered a 93% success rate – phenomenal!
How can we help organizations to reap the benefits of this joint approach?
Help is at hand: The Bushe Marshak Institute has published a unique series of dialogic OD guidance books. Each book is written by an expert in the field. I am very pleased to have been asked to contribute one on working with dialogic teams, as below
This book, distilled from my many years of helping organizations embrace dialogic approaches to change, such as appreciative inquiry, gives guidance from the point of entry through to setting up the first dialogic event. To take the planning group from their habitual diagnostic approach to something more dialogic, a lot needs to happen: this book explains what. The guidance is enlivened with a warts and all account of a less-than-prefect-but-we-got-there-in-the-end case-study.
My experience of working in this blended way fully supports Hastings and Schwarz’s findings. Many of my assignments have come off the back of diagnostic activity such as staff surveys or customer feedback or performance assessments. While these create the awareness of a need for change, they don’t always create excitement, energy and motivation for the possibilities of the future; rather the emphasis can be on fixing the problem. Instead, taking the diagnostic as a springboard, I work dialogically using Appreciative inquiry and other approaches to creating better futures in an empowered and participative way.
This book shares all the lessons I have learnt on how to help planning teams see the opportunity offered by more a dialogic approach, and grasp it, so opening up possibilities and exciting futures for their organizations.
Where can I learn more?
The Organizational Development Network is hosting a session on ‘Getting Ready for a Dialogic Intervention’ on Thursday October 7th at 1700 UK time. See details here
[i] Hastings and Schwarz (2021) Leading Change Processes for Success: A dynamic Application of Diagnostic and Dialogic Organisational Development. The Journal of Applied Behavioural Studies 1-29.
[ii] Bushe and Marshak (2015) Dialogic Organizational Development.Berrett-Koehler
Other Resources
Sarah Lewis is the owner and principal psychologist of Appreciating Change. She is author of ‘Co-Creating Planning Teams For Dialogic OD’, ‘Positive Psychology in Business’ ‘Positive Psychology at Work’ and ‘Positive Psychology and Change’ both published by Wiley. She is also the lead author of 'Appreciative Inquiry for Change Management'.
APPRECIATING CHANGE CAN HELP
Appreciating Change is skilled and experienced at supporting leaders in working in this challenging, exciting and productive way with their organisations. Find out more by looking at how we help with Leadership, Culture change and with employee Engagement.
For further information on these alternative approaches to change, please contact us or phone 07973 782 715. A selection of strength card packs are available from our online store.
If you want to know more about implementing approaches and processes that positively affect people’s happiness, engagement, motivation, morale, productivity and work relationships, see Sarah’s positive psychology books.
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